Episode two of the CREB^® strategic plan podcast is now live. This episode dives into one of the cornerstones of CREB^®’s new five-year plan—elevating the REALTOR^® profession—that has been identified as the top priority for 2026.

Why does professionalism matter so much right now? 

As the real estate landscape changes, building trust and credibility with clients has never been more important. In this episode, we explore what professionalism looks like in practice, why it's central to consumer confidence, and how REALTORS^® can turn it into a competitive advantage.

Members will hear about:

• Why elevating the profession was chosen as the first big focus of the plan.

• What professionalism means day-to-day for REALTORS^®.

• How brokers play a key role in supporting this focus.

• What new tools, resources and consultations are in the works.

• Why consumers are at the heart of this priority.

Tune in to learn how this focus will support you in your business, help you meet rising expectations, and position you for long-term success.

Listen now to Episode 2: Beyond the deal: Elevating the REALTOR^® profession