Episode 5 of Charting the Future is available! At the heart of every strategic plan are the core elements that guide an organization's direction: its mission, vision, and values. 

CREB^® refreshed these guiding statements in the 2026 to 2030 strategic plan to better reflect the path forward for our community of REALTORS^®. This update is designed to ensure we remain relevant, responsive, and aligned with the evolving needs of our members.

Why refresh now?

The decision to revisit our mission, vision, and values was driven by a desire to ensure these fundamental principles accurately reflect the current realities of organized real estate and the evolving needs of our members. The updated statements are a result of careful consideration, incorporating member input and reflecting today's dynamic landscape.

In this episode, CREB^® Chair Susanita de Diego, Chair-Elect Matt McBean and President and CEO Alan Tennant discuss:

• Why now is right time to refresh our mission, vision, and values

• What’s behind the new focus on accountability and respect

• What the mission, vision, and values mean in practical terms for REALTORS^®

• How they will guide the decisions CREB^® makes over the next five years

• Which part of the new mission, vision, and values resonates most with Susanita, Matt and Alan.

Guiding principles for the future

These updated statements will serve as a foundation for our strategic plan and a compass for our future. Designed to inspire pride, accountability, and a shared sense of purpose among both members and staff, hey will influence CREB^®’s decisions, services, and overall culture. 

As we move forward, these refreshed mission, vision, and values will guide us in creating a stronger, more relevant, and purpose-driven CREB^® for all members.

Check out Episode 5: