As part of the ongoing implementation of CREB®'s 2026–2030 Strategic Plan, the CREB® Board of Directors has approved two mid-year updates to the Strategic Plan and Framework.
The changes reflect insights gathered through member engagement, industry outreach and other work undertaken to advance the strategic plan.
The plan updates are:
• The strategic goal Elevate the REALTOR® profession is now Elevate REALTOR® Professionalism.
• The strategic objective Promote the CREB® REALTOR® brand as the leading consumer option is now Reinforce the CREB® REALTOR® as the leading consumer option.
While the strategic direction remains unchanged, these updates sharpen the plan's focus on CREB®'s mission of providing members with the services they need to deliver an exceptional real estate experience while strengthening the value of the REALTOR® brand.
The updated Strategic Plan and Framework are now available on CREB®Link.
{ 5 comments…}