The results are in. The member satisfaction survey shows steady progress, stronger alignment with member expectations and a solid foundation for the 2026–2030 Strategic Plan.

High overall satisfaction

Overall satisfaction with CREB^® remains strong and continues to trend upward.

Seventy-seven per cent of members report being very satisfied or satisfied, while only two per cent report being very dissatisfied or dissatisfied. This represents CREB^®’s highest satisfaction rating since surveys began in 2010 and reflects a sustained positive trend.

Our staff and volunteer members take pride in serving our members and are committed to continuing this work into the future.

Members also expressed confidence in the quality and value of services:

• Eighty per cent agree CREB^® provides high-quality services
• Seventy-seven per cent agree their membership provides good value
• Seventy-six per cent agree CREB^® is committed to serving their needs 

CREB^® staff and volunteers take pride in supporting members and remain committed to building on this progress.

Strong representation across the membership

Thank you to all the members who took the time to share their insights and perspectives through the 2025 member satisfaction survey. The results reflect a broad cross-section of CREB^® members, with participation closely aligned to the overall years of service, age, and role of the membership.

• Ninety-one per cent of respondents were associates/salespeople, consistent with membership distribution
• Responses were well distributed across tenure, from new members to those with more than 25 years in the profession
• Generational representation included millennials (35 per cent), Generation X (38 per cent) and baby boomers (22 per cent)

This strong level of participation ensures reliable results that reflect a wide range of member perspectives.

Next steps 

Members who want a deeper look at the results are encouraged to attend the Annual General Meeting (AGM) at CREB^® Campus and online April 28, where Framework Analytics will present a detailed overview of the findings and key insights. Watch for registration to open in mid-March on CREB^®Link.

Our work continues. Member feedback is essential to keeping CREB^® responsive and future-focused. While the results reflect positive momentum, they also highlight opportunities to improve. Staff will review these insights to help focus our efforts and ensure we continue moving forward together. Watch for more details in the coming months.