We’re pleased to introduce CREB®’s new five-year strategic plan, which sets a clear direction for the future: to deliver the services, tools and experiences REALTORS® need to provide exceptional value to their clients and communities.
Our vision? To be REALTORS®’ first choice for a trusted, industry-leading partner.
The plan is built around three strategic goals:
- Delivering member-driven services and experiences
- Strengthening REALTORS®’ future readiness
- Elevating the REALTOR® profession — this will be the focus for 2026
Focusing on professionalism means listening to members’ perspectives and creating programs and resources that reinforce high standards of practice, showcase the value REALTORS® bring to clients and help members stand out in an increasingly competitive market.
For members, this translates into enhanced services, expanded learning opportunities, and new resources designed to support your success. By raising the bar together, we can build consumer trust, strengthen our reputation, and ensure CREB® REALTORS® remain the experts of choice in real estate.
As the plan rolls out beginning January 1, 2026, every member will play a part in bringing it to life — whether through participation in programs, feedback on initiatives, or engagement in leadership opportunities. Together, we’re charting the future of real estate in Calgary and beyond.
Learn more
Please take the time to read through the strategic plan and watch CREB®Talk over the next few weeks for articles and video podcasts that go into detail about the strategic plan, how it was developed, each of the strategic objectives, and how it will be implemented when it goes into effect in the new year. The first podcast episode will be published Oct. 1.
View CREB®’s 2026–2030 Strategic Plan.
{ 4 comments…}