The Canadian Real Estate Association (CREA) has introduced the new strategic plan that will guide it from 2026 to 2028. 

Developed in consultation with REALTORS^®, boards and associations across Canada, CREA describes the plan as a “renewed focus and commitment to supporting members in opening doors to thriving futures for all, beginning with home.”

The plan’s four strategic pillars, as described by CREA, are:

1. Advocacy and impact

Leading Canada’s housing conversation with data and real-world insight—making sure member perspectives shape policy and drive meaningful change.

2. REALTOR^® value and professionalism

Strengthening the REALTOR^® brand by highlighting the expertise, guidance, and positive impact of REALTORS^® as part of Canadians’ real estate journeys.

3. Member success and growth

Equip REALTORS^® to thrive in changing markets with trusted data, professional development, and strong tools like REALTOR.ca.

4. Performance and culture

Building a resilient organization that develops and recognizes our people, supports collaboration across the REALTOR® community, and embeds Environmental, Social, and Governance (ESG) principles in our work.

You can download CREA’s 2026 to 2028 Strategic Plan as a PDF to read more, or review the FAQ to learn how the plan was developed. If you have any questions, contact CREA at support@CREA.ca.