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cocktails and compliance

Nov 5, 2024

Learn how to protect your content and advertise properly

By CREB®
Join us for another round of Cocktails & Compliance on Nov. 22! In this free networking event, you’ll learn how to protect and respect intellectual property and copyright in real estate, as well as connect with like-minded REALTORS®. 

Event Details:

• Date: Friday, November 22, 2024

• Time: 10 a.m. to 12:30 p.m.

• Location: CREB® Campus

• Speaker session: Protecting and Respecting Intellectual Property and Copyright in Real Estate

• Presenter: Laura MacFarlane, Field Law

In this insightful session, you will:

• Understand how much liability REALTORS® carry when using photos and videos whose source can’t be verified

• Discover ways you can protect your content

• Learn how to mitigate legal risks and what to do if you suspect someone is reusing images or intellectual property without the right permissions

Key takeaways:

• What parts of copyright law applies to REALTORS®

• Why it’s important to know the source of a photo/video before using it 

• What the difference is between intellectual property and trade secrets in real estate

• Knowing when content belongs to you and how to protect content that is yours

• What a REALTOR® should do if they are accused of using content without permission

About the speaker: 

Laura MacFarlane is a Calgary-based partner with Field Law, the practice group leader of the firm’s Intellectual Property and Technology Group, a Registered Canadian Trademark Agent, andan active member of the firm’s Insurance, Labour + Employment and Dispute Resolution groups. 

When assisting intellectual property clients in her capacity as a trademark agent, Laura’s work in clearing, protecting and commercializing her client’s brands and managing their trademark portfolios spans a wide range of industries, which often includes technology, consumer goods, heavy industrial machinery, lifestyle brands, food, beverage and restaurants, among others.

Why attend?

• Professional development: Enhance your skills and knowledge

• Learn from an expert: Gain valuable insights from Laura MacFarlane on copyright law

• Interactive Q&A session: Get an edge over your competition by having your questions answered by a subject matter expert

• Network with peers and industry partners: Build connections with like-minded REALTORS® and local businesses in a professional yet relaxed atmosphere

• Enjoy the event: Socialize while enjoying tasty brunch and cocktail pairing stations, as well as non-alcohol options

• Explore the Campus: Tour the newly renovated CREB® Campus and explore the new space

Don’t miss this unique opportunity to start the day right: learn, network, and enjoy a memorable morning with your peers. Sign up and secure your spot today!

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This is a private CREB® member area. This publication and all editorial content, including the CREB®Chat column, is intended for member use only.

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