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May 6, 2024

Rules reminder - MLS® Listing images

By CREB®
CREB® Member Practice is here with an important reminder about guidelines crucial for upholding professionalism and accuracy in property listings.  

As you upload images to the MLS® System, it's vital to remember a few key rules. These rules are applicable across all listing categories and highlight the most commonly reported violations related to images. 

Exterior photographs - CREB® Rule Part III 2.04(a) states:  

An MLS® Listing will be considered to be “incomplete” as an MLS® Listing in accordance with subsection 2.01 and subsection 2.07, if there is not:  

i. At least one photograph or artist’s rendering of the exterior of the property (including condominiums);  

ii. For vacant land, either a photograph or artist’s rendering or a map of the area.  
 
Property specific/promotion in photos - CREB® Rule Part III 2.04(b) states:  

Photographs or artists’ renderings shall not include any wording or other embellishments not related to the property, such as, but not limited to: corporate logos, advertisements, Member contact information or any messages other than “Sample Photo.”  
 
Unauthorized use of photos - CREB® Rule Part III 2.04(e) states:  

Members shall not use any of the images from Active MLS® Listings or previous Listings, regardless of the format, without the written consent of the former Listing Brokerage.  

People in images - CREB® Rule Part III 2.04(i) states:  

Images uploaded to the Board’s MLS® System shall not contain any persons.  

Additional rules relating to photographs and images are found in CREB® Rules under Part III 2.04.  

If you have questions or concerns regarding CREB® Rules, please get in touch with Member Practice at mp@creb.ca or 403-781-1336. 


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